In all areas of food, there are different levels of quality. This is also true with beer.
Most of the beer, that we see daily, is made by large industrial manufacturers.
The line that guides these manufacturers in producing beer is to lower production cost as much as possible, to stretch shelf life as long as possible, and to match the tastes of most people. As a result, most beer in the world is similar: “flat” in tastes and aromas. It goes through preservation processes such as pasteurization and filtration that lengthen its shelf life but harm its taste. This is basic beer, and has an important place in our culture. We all grew up with it.
Into this industry, over the past few years, hundreds of craft breweries sprouted and made it their goal to brew beer that is tasty and enjoyable - rich in flavor and aroma. In the US it’s called Craft Beer and in Europe, Real Ale.

Quality beer is made with a passion for flavor, aromas, and complexity. This is why there are different beers for different tastes. This beer is made using excellent ingredients (thus more expensive) while doing away with harmful pasteurization and filtering. Therefore, the shelf life is shorter.

 

Alexander Beer carries out the traditions of the European and American craft breweries. We brew beer from natural ingredients only, from the highest quality in existence – without pasteurization and without filtration. To reach the maximum freshness, we refrigerate the beer during its entire life – from the fermentation tank, through the storage rooms at the brewery, it's kept cold all the time

CRAFT BEER

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